Save paper, ink and trees - Green File Format, by WWF

Good idea, well explained



Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world: websites, emails, even entire books, in spite of the fact that it's easy to avoid printing by saving the document as a PDF. But even PDFs can sometimes also be printed out. So to stop unnecessary printing and encourage a new awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. Join in. Decide for yourself which of your documents don’t need printing - and save them as WWF.

Dutch Santa slays children

Horror indeed - so much for tradition...

Dawn - view from my appartment

Tribute to a (Mc)Queen

At an interesting finisage at ARCAM (Amsterdam Institute for Architecture) we had an inspiring presentation of fashion photographer Hermanna Prinssen (check this site for her beautiful photo's). The late Alexander McQueen was one of her inspirators: see why.

War of Words - via NDSM shipyard

War Of Words from War Of Words on Vimeo.

Music by Johnny Cash - NDSM / www.ndsm.nl

Release: 11 September 2010